New Zealand Stamp Collector, Volume 76/4, December 1996, pp98-103.


A. EADY & Co. - The Mechanical Copyright Stamps and Shop Labels etc.

Adam Miller

The Company History [1,2]

The story of A. Eady & Co. commences at Dover, England on May 20th 1865. Aboard "The Andrew Jackson" that day bound for New Zealand were William Lewis, his wife Mary Louisa and their three sons Arthur (b. 1856), Lewis and William. They arrived in Auckland on August 24th. William began to farm at what is now Meadowbank shortly thereafter.

Around 1874, Arthur and a Mr E. Triphook assumed management of what was at the time Auckland's only music store, at 68 Queen St, owned by Sir Henry Brett - a founder of the Auckland Star. Shortly thereafter Brett sold out to Milner & Thompson of 116 Queen St, but his managers formed their own company at the old address. Eventually the company relocated to 112 Queen St, and ultimately extended to Milner & Thompson's premises when they closed down. Figures 1 and 2 below show two early bill-heads of the company.

At one point, Arthur began an orchestra, in which his brother Lewis played. In 1884 Lewis began a rival music business "Lewis R. Eady & Sons". After a court action in 1919-20, Arthur won the right to use the name "Eadys" over his brother [3]. Lewis' company became known by the appellation "The Box Office" due to their branching out into ticket sales. A. Eady & Co. took on the appellation "The Old Firm" at this time. Arthur was also the owner of the 1ZR radio station until it was closed down by the government.


Figure 1. Bill-head of 1885

Figure 2. Bill-head of 1912.

Arthur died in January 1929 and was survived by three children - Trevor, Clifford and Phyllis. The company was sold to Beggs in 1939, then the name "Eadys" was eventually sold to Lewis' company. Lewis Eady Ltd and Robert Eady Music Ltd are both still listed in Auckland today.

The third son William was also musically inclined, and his eldest son Kenneth also owned a music shop. Gordon, his second son, spent some time as Manager of A. Eady & Co.

The Mechanical Copyright Stamp

It is necessary to document the Act and Regulations under which this stamp was issued in New Zealand [4,5]. Copyright royalties payable upon the mechanical reproduction of a work were covered under the 1913 Copyright Act [4 Geo V], based heavily upon the British 1911 Copyright Act. The relevant portions state:

25(1.) Copyright shall subsist in records, perforated rolls and other contrivances by means of which sounds may be mechanically reproduced…

25(3.) The rate at which such royalties as aforesaid are to be calculated shall -

(a.) In the case of contrivances sold within two years after the commencement of this Act by the person making the same, be two and one-half per centum; and

(b.) In the case of contrivances sold as aforesaid after the expiration of that period, five per centum, on the ordinary retail selling-price of the contrivance calculated in the prescribed manner, so, however, that the royalty payable in respect of a contrivance shall in no case be less than a half-penny for each separate musical work in which copyright subsists reproduced thereon, and, where the royalty calculated as aforesaid includes a fraction of a farthing, such fraction shall be reckoned as a farthing.

In the 1914 Regulations under the Copyright Act 1913, Part III - Royalty System (Mechanical Musical Contrivances), the manner of collecting royalties due was proscribed as follows:

44. (1.) Unless otherwise agreed royalties shall be payable by means of adhesive labels purchased from the owner of the copyright and affixed in the manner provided by this part of the regulations.

(2.) After the person making the contrivances has given the prescribed notice of his intention to make or sell the contrivances the owner of the copyright shall in writing, sent by registered post, intimate to him some reasonably convenient place within New Zealand from which adhesive labels can be obtained, and on demand in writing and tender of the price shall supply from such a place adhesive labels of the required denominations at a price equal to the amount of royalty represented thereby.

45. Subject to these regulations no contrivance shall be delivered to a purchaser until such label or labels denoting the amount of royalty have been affixed thereto, or in the case of cylinders to which it is not reasonably practicable to affix the labels, until such label or labels have been affixed to a carton or box enclosing the cylinder.

49. The adhesive label supplied as aforesaid shall be an adhesive paper label, square in shape, the design to be entirely enclosed in a circle, and the side of the label not to be greater than 3/4 in. in length. The label shall not be in a form which resembles any postage-stamp, nor bear the effigy of the Sovereign or any other person, nor any word, mark or design such as to suggest that the label is issued by or under the authority of the Government for the purposes of denoting any duty payable to such Government.

50. The ordinary retail selling-price of any contrivance shall be calculated at the marked or catalogued selling-price of single copies to the public, or, if there is no such marked or catalogued selling-price, at the highest price at which single copies are ordinarily sold to the public.

Copyright stamps issued under these regulations by New Zealand companies are very scarce, with most agreeing to an accounting basis excusing the requirement for the labels.

In 1928 and into 1931, Columbia records, and their subsidiary Parlophone commenced to issue a series of recording of Maori artists and songs. On some of these can be found a rather small and insignificant looking stamp for Arthur Eady Ltd.


(shown 3x normal size)

The stamp is surface-printed in vermilion and the wording reads:

COPYRIGHT / ARTHUR EADY LTD / AUCKLAND / NZ.

They are rouletted 10, with one or more edges imperforate. The design measures 12.5mm square. The paper is unwatermarked, fairly thick and soft with a vertical mesh. The printer is unknown. The sheet size is also unknown, but from the fact that all four known copies bear at least one imperforate edge, it can be assumed to be small.

Figure 3. Stamps on original record (courtesy National Library of New Zealand)


The four examples known to the author, to date, appeared on these records.

1. Parlophone Maori Label (c1930, record serial number unrecorded). Imperf top.
2. ditto. Imperf bottom.
3. Columbia DO55 (T914) 1930 E Moi Te Ra - Shadows of Evening (Eriana Maewa Kaihau). Imperf top and left.
4. Columbia 01060 (T566) 1928 Haere Tonu (Hoben & Horne). Imperf bottom & right.

The last two items are on records in the Salkald Collection in the General Music Collections of the National Library of New Zealand.

Shop Labels

Eady's was of course a retail music shop, selling musical instruments and sheet music. Like many other retailers of the time, Eady's had adhesive labels or seals printed for attaching to the sheet music and records sold, after starting with a handstamp

There were many variations over time, some of which are shown here. The dates are approximate and are primarily derived from the date of the sheet music itself. The evolution of style and wording used also assists in sequencing the labels.

1892? Violet handstamp. 58x26mm

1911. Violet handstamp, also known in Black and Blue. 53x34mm

1918. Deep Blue. 48x34mm

1919. Black. 108x15mm

1923? Black.135x27mm

1925?. Green. 63x29mm

1925? Black. 93x57mm

1925. Green, embossed, die-cut. 60x40mm

1926. Black. 63x18mm

Also very similar design 120x31mm

1928-30? Black. 99x17mm

1930. Black, red lettering. 95x16.5mm

Black, white lettering. 132x26mm

Black 130X23mm

Advertising Postcard

In 1913 or shortly thereafter, A. Eady & Co produced a postcard advertising their copyrighted waltz "The Amber Glow", by Walter Impett. The card was printed in Saxony in shades of buff, and is inscribed in two places variously "COPYRIGHT MCMXIII BY EADY & CO" and "Copyright MCMXIII by A. Eady & Co". Others may exist, but to date, this is the only one sighted by the author.


References

[1] Auckland Chamber of Commerce Journal Vol. IV/28 March 1 1928 p5
[2] Obituary, Auckland Star, Jan. 12 1929
[3] Eady & Another v. Lewis R.. Eady & Son Ltd. New Zealand Law Review [1920] p636-44
[4] 1913 Copyright Act, New Zealand Statutes 4 Geo V.
[5] Regulations under the Copyright Act 1913. The New Zealand Gazette No. 32 April 1 1914.


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